The world is slowly but steadily migrating online. Businesses are trying to keep up with this trend and strengthening their online presence. Right from having a website that performs exceptionally well to extensive digital marketing campaigns, business owners are leaving no stone unturned to establish a strong presence on the web. Talking about a high-performing website, the importance of the right hosting service should not be undermined. With a plethora of hosting options available, choosing the ideal one can be overwhelming. Today, we are going to talk about VPS Hosting and why you should choose it for your business website.
Virtual Private Server or VPS Hosting is a web hosting service based on virtual servers created by using server virtualization. The web host divides a web server into multiple virtual servers each with account isolation, dedicated resources, own operating system, and complete root access. Your website resides on one such virtual server.
Why should you choose a VPS Server for your business?
A virtual server offers a wide range of benefits to websites. Here are some reasons why you must consider migrating to VPS:
- Dedicated Server-like performance
In a Dedicated Server, the resources are dedicated to your website, and you have complete control over the hosting environment. A VPS offers similar features (not same) in a virtual manner. However, a VPS offers the benefits of a dedicated server, like dedicated resource allocation and root access at a lower cost.
A virtual server is isolated and offers complete root access or administrative rights. Therefore, you have complete control over the hosting environment and can customize it to suit your site’s requirements. You can tweak the configuration settings, security settings, and install any custom software or applications to create a site experience you desire.
- Helps improve your website’s SEO ranking
There are two primary drivers of site traffic today – social media and search engines. While you need to create unique and interesting posts to attract your target audience from social media platforms, improving your SEO ranking is a different thing altogether. There are several factors that influence the SEO rank of a website. Of these, the page loading speed is a crucial one as it determines the user experience – an important aspect for most search engines.
By virtue of their design, VPS Servers offer better site speeds than most traditional hosting systems. Hence, your site loads faster, making it SEO-friendly.
- Top-notch Security
Another important aspect of web hosting is security. Even if you have created the best website with blazing fast speeds and amazing user experience, if the site has security issues, then your business and reputation are bound to take a beating. A VPS is designed to be secure since each virtual server is isolated from the other. Also, complete root access allows you to install any third-party security tool to further enhance the security of your VPS.
Before you make a decision about migrating to VPS, assess the requirements of your business and website, and determine the features that you need in your hosting plan. This will help you find the ideal web hosting service for your business. Good Luck!