You have promoted the product to various platforms. However, until now your product has not yet achieved the popularity you expected. This situation confuses you. Is there a solution that you can practice to reach a wider market?
Of course, there is! One of the best solutions that you can try is influencer marketing, which is a marketing method where your product is promoted by influencers who have a large number of followers.
That way, your product can reach a wider market. You could say, this is an instant way to gain popularity. But, maybe you are still not sure about this method. Especially with the appendage of “influencers”. Can they promote your product?
So, to answer all your questions. Let’s see the article until the end!
What are Influencers?
Influencers are people who have influence (influence). More precisely, the influence to reach and interact with many people.
Well, why do these people have influence? The reasons can be various. Some become influencers because they already have popularity in the beginning. Some become influencers just because they have a large follower base on social media.
Whatever it is, they have higher popularity than people in general. Now, this popularity can be used to strengthen promotions. But, what are the benefits that you can get if your product is promoted by influencers? Is the goal just to show your product to their large number of followers?
It’s okay. Want to know the reason? Let’s see in the next section!
How to Choose the Right Influencer?
Seeing so many types of influencers, you might be wondering, which is the most appropriate influencer for your business? Here Is Influencer Marketing Guide 2021.
So, so that you don’t choose the wrong influencer, you can follow these steps:
- Define the objectives of the marketing campaign – Do you want to introduce a new product? Adding brand awareness? Or just increase the number of followers?
- Define your target audience – Who will you target? Make sure you know the characteristics of the audience. Examples include age, gender, and purchasing power.
- Do your research – Find out which platforms your target audience hangs on most of the time. You can find out by observing or conducting a survey.
- Create a list of potential influencers – If you already know who your target audience is and the platforms they frequent, all you have to do is look for influencers who match those characteristics.
- Evaluate potential influencers – Check the number of followers, subscribers, and engagement the influencer has. Does it suit the needs of your marketing campaign?
After going through these five phases, you will know which influencers fit your business needs, and of course, armfulmedia.com provides influencers that fit your needs.
What are the Benefits of Influencer Marketing for Business?
There are many benefits that your business will get from influencer marketing. Here’s the list!
1. Reach More Potential Buyers
This is the most visible benefit of influencer marketing. By promoting products on influencer accounts, your products will certainly be seen by more people.
The more people who see your product, the more likely it is to reach potential customers.
2. Build Brand Credibility
Have you ever heard the term social proof? So, it is the influence one feels when seeing someone else doing something.
This also applies to influencer marketing. If they see an influencer using a product, of course, they can assume the product can be trusted.
3. Increase Brand Popularity
When influencers promote your products, they will tell their followers where they can order their products. Be it through social media, websites, or phone numbers.
Well, if their followers are interested in your brand, maybe they will follow your account too. That way, the number of followers of your brand will be boosted.
4. Increase the amount of website traffic
In addition to increasing the number of followers, influencer marketing can also drive the amount of traffic on your website.
But what’s the point of just the amount of traffic? make no mistake, people who come to your website from influencer recommendations may be interested in buying.
That’s why traffic from influencers should be used as much as possible. You do this by providing “bait” such as discounts, buy one get one free, and the like.
5. Increase Sales
Do you know? 8 out of 10 consumers admit that they bought a product after seeing an influencer’s recommendation.
That is, by promoting products via influencers, you can drive the number of sales. Of course, with a note that the influencer audience matches your target consumer.
In addition, many other factors can affect the effectiveness of influencers in “selling” a product. Starting from its influencer reputation to its promotional content.
That’s why you need to know how to find the right influencers. So, your business can get the desired results.
Let’s Increase Your Business Sales with Influencer Marketing!
Okay! Now you know that influencer marketing is an effective marketing method. In addition, you also have enough insight to start practicing it.
In essence, make sure you know the purpose of your marketing campaign and who the target audience is. That way, you will know who the most appropriate influencers are to promote their products.