G/O Media plans to follow Quartz playbook

G/O Media plans to follow Quartz playbook

G/O Media, which not too long ago acquired business news web site Quartz, programs to shift its functioning product to be additional like its the latest acquisition, reports Mark Stenberg of Adweek.

Stenberg studies, “But Quartz staff members shouldn’t be involved about the dilution of their business culture or mission, Spanfeller reported. If anything, rather than transform Quartz to resemble a standard G/O Media home, the company aims to evolve its present portfolio to far more intently resemble Quartz.

“Since launching G/O Media, Fantastic Hill Ventures has sought to professionalize the running a blog that after outlined its titles, like the previous Gawker Media sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature design and substantial-amount analysis, signifies the direction in which G/O Media aims to mature, in accordance to Spanfeller.

“In that vein, the corporation has no options to drastically transform the Quartz web site, outside the house of probably diminishing the promotion of its Daily Quick e-newsletter. But, presented the advert-load widespread to G/O Media houses and the top target of the acquisition, the business enterprise publisher will probable see an uptick in programmatic advert placements, Shah mentioned.

“The media enterprise also hopes to use the premium viewers of small business industry experts that Quartz appeals to to entice blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and auto-focused Jalopnik could give them with incremental arrive at.”

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